Advisory Board

Experience: Joanna is a senior marketing strategist with more than 25 years of
international experience helping organisations define positioning, accelerate growth
and build strong customer-led brands. She previously served as Chief Marketing
Officer of The Travel Corporation and Global Marketing Director at Expedia Group.
Based in Switzerland, Joanna now advises founders and leadership teams on brand
strategy, go-to-market execution and digital transformation across both international
and Swiss markets.

Education: BSc (Hons) Physiology & Pharmacology, Nottingham Trent University.
MSc Marketing Management, Aston University

Languages: English (native), French (B2)

Location: Switzerland

Experience: Lisa Garrelts is a visionary and expert in Innovation, Transformation, Organisational Development, and People & Culture with over 17 years of experience across the Life Sciences, Banking and Tech sectors, navigating complex global business landscapes. As the founder of NeuroMynds, she created a holistic ecosystem to empowering neurodivergent individuals and re-engineering organisational systems for neuro-inclusion.

She practices people-first leadership, became a thought leader in AI, female leadership and neurodivergence, focusing on driving innovation through diversity and trust. Prior to founding her own company, she held senior leadership roles and created data-driven environments, where she shaped organisational cultures and connected business strategy to measurable impact and well-being.

Education: Her background combines a degree in HR and Workplace Health with advanced, diverse certifications in adaptive leadership, cognitive behavioral coaching and technology-driven innovation from institutions like Harvard Business School, McKinsey, and the University of Lausanne.True to her nature as an explorer and strategist, she has conducted extensive research in Psychology and Neuroscience, as well as Social Anthropology. This multidisciplinary scientific foundation informs her holistic approach to organisational evolution and neuro-inclusion.

Languages: German, English

Location: Remote, Switzerland

Experience: Enterprise sales and AI transformation leader with more than 25 years of experience helping global and regulated enterprises turn AI and data platforms into measurable business outcomes. Most recently Global Account Manager at UiPath; prior roles in enterprise sales and consulting at Informatica, Dell Technologies, mpm-innovation, Jaree (founder) and Hewlett-Packard. Co-leads the AI and GenAI programme for the global IMD Alumni Tech Community.

Education: Executive Program in general management and leadership, IMD Lausanne; Master of Arts in International Relations, Sciences Po Paris; Master of Science in Theoretical Physics, ETH Zurich.

Languages: Native French and Swiss German; German, English.

Location: Zurich, Switzerland